Sunderland AFC continue to expand their brand overseas by announcing a partnership with Team Korea in the America's Cup.
The deal will see both sides extend the awareness of their respective brands across two of the world’s leading sports platforms.
Part of the marketing involved in the deal will be the display of Sunderland branding on the Team Korea boat, and Team Korea branding within the Stadium of Light.
Sunderland have undertaken an expansive programme of international brand awareness recently.
The club's ground-breaking partnership with Invest In Africa, which sees the initiative's brand appear on the club's shirts, as well as the opening of football academies in Malta and South Korea, emphasise the club's ambitions.
Mike Farnan, Sunderland's International and National Marketing Director, said: “The America’s Cup is a true sporting phenomenon and like the Barclays Premier League, it enjoys an enormous following from audiences and high profile, international brands across the world.
"This partnership with Team Korea is another huge step forward for the club as we continue to extend our awareness cross-continents.”
Dong Young Kim, CEO of Team Korea said: “This is a great opportunity for both partners to expand their reach to a wider audience offering a more attractive opportunity for prospective sponsors.
“Football has a very large following in Korea, and there is a very strong connection with Sunderland who often play in Korea and have our star Korean player Ji Dong Won on their team."
The America’s Cup is the oldest trophy for international competition in any sport. Only the Olympics and the World Cup have a bigger global economic impact.
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