Former Newcastle United player Tommy Cassidy has become an ambassador for The Pin Point Junior Football League.
Cassidy, who made over 180 appearances for United, will perform his role alongside former Notts County striker Dave Regis.
The league has produced many famous names down the years, but Cassidy has warned children should only play football at a young age for one reason.
He said: "Grassroots is all about enjoyment, it is lovely to see kids playing with a smile on their face."
The league was formed back in 1945 and currently has more than 400 teams who compete on a Sunday morning throughout the North East.
Gordon Stewart, Marketing Manager, said: "We are delighted to have two dynamic football personalities with a wealth of experience and obvious commitment to grassroots youth football.
"This will prove to be a major boost for football in the region."
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