Gold medal success at the London 2012 Olympics has left a lasting legacy for the people of the North East.
The games kicked off in Newcastle with the Olympic football, when the city welcomed fans from all over the world for group and quarter-final games staged at St James’ Park.
Businesses enjoyed a dramatic upturn in profits and footfall over the period, but the success of the games in London has played a part in inspiring the people of Tyne and Wear.
Team GB finished third in the games after winning 65 medals across numerous disciplines.
John Mayock, a former Olympic athlete now turned project manager for Newcastle based Nova International one of the UK’s leading event management and sports marketing agencies said:
Video: Your View: How Have The Olympics Been Received In Tyne And Wear?
Cath Hindle of NewcastleGateshead Initiative pointed to the area’s involvement in the games as putting Newcastle in particular ‘on the map internationally’.
And, Gateshead-based swimming coach Ken Smith has seen the effect of the Games first hand after seeing some of the young swimmers he coaches enthused after attending the aquatic centre in London.
Gateshead Council’s Head of Cultural Services David Bunce also explained that the Games can be a catalyst to further inspire young sports participants in the area. He said:
“We have a saying here that ‘sport is a way of life’ and that’s something that we really want to build on in the immediate aftermath of the Olympics."
- How Football At St James' Park Benefits Local Economy
- High Jump For Sporty Seals
- Enthused By Ennis And Roused By Rutherford: Olympic Fever Hits Kids In Gosforth
- Jamaican Flag Flies In Newcastle After Usain Flies In London
- Carnival Atmosphere As Newcastle Bids Farewell To Olympics
More from Other Sport
- Lance Armstrong's Life Story Trampled Underfoot In Newcastle
- Sky Ride Comes To NewcastleGateshead In Summer Of 2013: Get Your Bikes Out
- Ready To Welcome Europe: Christine Ohuruogu Visits Gateshead Ahead Of International Games
- Marathon Mistake: Only One Competitor In Marathon Of The North Completed Full Distance
- Running Properly? Tips On Technique From Newcastle Fitness Instructors
- Marathon Of The North: Boston Bombing Victims Honoured
- Marathon Of The North Up And Running
- Boxing Highlights: Jon-Lewis Dickinson Defends British Cruiserweight Title For Second Time
Related tags: Sport
- Newcastle United No To Signing Andy Carroll
- Sunderland Head Coach Paolo Di Canio Happy With Transfer Team Effort
- Former Sunderland Midfielder Claudio Reyna Named Director Of Football At New York City Football Club
- Sunderland End Of Season Stat Attack: SAFC Had Premier League's Most Accurate Finisher
- Newcastle End Of Season Stat Attack: NUFC Had Worst Defence And Dirtiest Player
- Transfer Talk: Reported Sunderland Target Mbokani Hoping For Premier League Move
- Sky Sources: West Ham And Liverpool Agree Fee For Andy Carroll
- PFA Warning For Sunderland Boss Paolo Di Canio After Players' Complaint
Related tags: Other
- Jon-Lewis Dickinson And Glenn Foot Wow The Crowds At Rainton Meadows Arena
- Geordie Racer: Matt Bell Gearing Up For New Motorsport Season
- Newcastle Gymnastics Prodigy Tulani Hlalo Competes At British Championships
- Team GB Athlete Perri Shakes-Drayton Comes To Gateshead...And Raps
- Sky Sports Living For Sport North East Winner: Emma Barnwell
- Weightlifting For Girls: North East Club Fighting 'Massive Misconceptions'
- Futsal Gets North East Foothold: Dean Gordon Launches Sunderland League
- Boxing Is His Business: Mark Clauzel's Life In And Out Of The Ring