5:45PM, Thu Oct 25, 2012

Flash Mob At Grey’s Monument Launches North East Poppy Appeal

By India Adams Location: Newcastle

Video: Poppy flash-mob surprises shoppers in Newcastle

The region’s poppy appeal has launched in Newcastle with a flash mob.

Students from Newcastle College surprised shoppers as they emerged from the crowd to create a giant poppy formation using red and black umbrellas.

Thousands of petals then cascaded from the top of Grey’s Monument to mark the official launch of the 91^st North East Poppy Appeal.

Rachel Jobson, Community Fundraiser for The Royal British Legion in the North East, said: “We try to do something each year to capture the public’s imagination and let them know that it’s this special time of year.

"The flash mob is just something a little bit different and has been a great way to start the 2012 appeal.

“This year, the Legion is hoping to raise £42 million from the appeal, £2 million more than last year’s record amount.

“Armed Forces families are at the heart of our welfare. Not only do we help those who serve, but the mothers, fathers, partners and children of our serving personnel past and present.

“We help every age group and generation, providing lifelong care to those who have served today and for the rest of their lives.”