Local security firms, which were drafted in to replace G4S for the Olympic football at St James’ Park, have generated over £1 million for the city’s economy.
Newcastle city council says the Olympic legacy has had far-reaching effects for the area.
Local shops, restaurants and pubs have told Sky Tyne and Wear how they have benefitted from the extra business.
Owner of The Back Page, Mick Edmondson said: “Brazil fans came in to my shop every day for a week.
“They could not believe the sports memorabilia we had on show, and they absolutely loved being in Newcastle.”
Manager of the Cheeky Duck restaurant, near to the stadium, Charles Tang said: “We expected extra customers but we could not have predicted just how many customers actually turned up.
“The feedback on our food has been great too”
Owner of The Strawberry pub, Michael Hill said: ”The atmosphere from all the staff and customers has been fantastic.
“It has been a really good time for trade.”
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