A Newcastle United supporters group celebrated the 'resurrection' of St. James' Park.
They paraded a black and white coffin to the Milburn entrance and read a speech to bemused passers by.
Organiser Graeme Cansdale, who dressed as Willy Wonga, said he hoped the name of the ground would not change in the future.
Addressing "those people who use the glass elevator in the Milburn Stand", Cansdale said: "As custodians of this footballing institution, we remind you that you have a duty of care to uphold the history and traditions of Newcastle United.
"We hope a lesson has been learnt over the re-naming fiasco and that this hallowed ground will not become a corporate football in the future."
Last season the same group of fans held a funeral as the ground was renamed The Sports Direct Arena.