Newcastle Breweries became the first company to have their logo appear on Newcastle United’s shirt in the club’s history back in 1980, with their Blue Star emblem becoming part of the club’s strip for the following six years.
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During that period, stars such as Peter Beardsley, Chris Waddle and Kevin Keegan inspired the club to English top-flight promotion in 1984.
A less successful tenure followed for Greenall’s Brewery when they began their four-year association with Newcastle in 1986. After the departure of Beardsley, Waddle and Paul Gascoigne, the club found themselves relegated to the second division under Willie McFaul.
Newcastle made a return to their local heritage in 1990, renewing their partnership with local firm Newcastle Breweries. Over the period of the deal, Kevin Keegan guided the club to the newly-founded Premier League in 1996 and 1997.
As cable providers NTL moved in as Newcastle’s shirt sponsors from 2000, as Bobby Robson took the club on a title push in 2002, ending in a third place finish and in the Premier League and Champions League qualification.
Northern Rock became the club’s fifth shirt sponsor in 2003, but their partnership came alongside a difficult time in the club’s history, as seven managers came and went between 2004 and 2009, culminating in relegation from the Premier League under interim manager Alan Shearer.
Four years after the nationalisation of Northern Rock in 2008, Virgin Money bought out the company in January 2012, before announcing their own shirt sponsorship deal with Newcastle midway through the 2011/12 season. The negotiations didn’t distract the club from a fifth place league finish, earning them a stab at Europa League football.
Despite appearing on the shirt for less than a season, Newcastle announced that they would be terminating their partnership with Virgin Money this October, revealing a four-year deal with Wonga.com , which sees the pay-day loans company become the clubs main commercial sponsor.
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