Newcastle United will need a new shirt sponsor for next season as their deal with Virgin Money will end a year early.
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The deal will now finish at the end of the current season despite initially being set to conclude at the end of the 2013/14 campaign.
It was Newcastle’s decision to exercise a contractual right and bring the two-year deal to an end early, but the Virgin Money name will remain on the club’s shirt for the remainder of this season.
A statement from the club said they expect to announce a new sponsorship deal “in the coming weeks” which will start as the Virgin deal ends.
But, Vinay Bedi from Brewin Dolphin says that the decision to end the deal early may mean that United are looking to a wider market for sponsorship. Bedi said:
“Are Newcastle giving themselves enough time now to find a bigger global brand that will appeal to those ambitions that Mike Ashley and his board might have?
“It’s important that the club gets the best deal it can.
“But to get that, it’s important that its performances on the pitch have got to match their ambitions.”
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