Newcastle manager Alan Pardew is fronting a new campaign to support grassroots football.
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The Newcastle boss was at North Shields to announce Budweiser are set to invest £1million into grassroots football as part of their FA Cup sponsorship.
He will sit on the panel that gives out sixteen grants of £50,000 to non-league clubs across steps 5-7 of the English Football pyramid over the next two years.
Pardew started his career in non league football and spoke of its importance to the game.
He said: "Just a small bit of finance can improve the pitch enormously.
"It’s an important part of the family and it’s great that from the money we gain from TV revenue we can put this money down into grassroots football."
Eight grants will be available during the 2012/13 season, with a further eight grants available during the 2013/14 season.
Within each season, one of the chosen eight clubs will win an additional £100,000 super grant - as voted by football fans from early next year through the official FA Cup and Budweiser UK Facebook pages.
Budweiser Club Futures will aim to 'help clubs to help themselves' by improving any part of their general facilities.
It will also help clubs become more financially sustainable, giving the opportunity to create a legacy in their community to inspire future generations of footballers.
The FA's Director of Football Development, Sir Trevor Brooking, commented: "This level of football traditionally survives on the generosity of volunteers and a real sense of community spirit.
"So it goes without saying that this £1m investment as part of the Budweiser Club Futures programme is a fantastic gesture, with the £100,000 Super Grant being a real pot of gold for the clubs involved."
Clubs wishing to apply for the grants should visit The FA website here
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